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Zoek op fietsen
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Fietsen en marketing
This briefing looks at the role of promotion, in varying forms, in encouraging cycling. It looks at four key stages of promotion:
Introductory concepts and issues when considering promotional campaigns;
Planning a cycling campaign;
Implementing a cycling campaign;
Monitoring a cycling campaign.
Considerable potential exists to attract people to cycle, and promotion projects on varying scales (e.g. national level and city-wide) can have real impact in increasing cycling levels. A strong marketing campaign combined with the necessary facilities can help promote cycling as an everyday, convenient vehicle for short urban trips (Collins in Davies et al., 1998).
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A project in the EU Fifth Framework Programme, part of the work programme City of Tomorrow and Cultural Heritage
